The unique philosophy and principle cherished by the Management of the college to admit students strictly on merit basis, abhoring the concept of collecting donations or capitation fees, fully recognizing the difficulties of the students who belong to the socially and economically deprived sections of the society, has earned the goodwill of the public.
The college is located in a sprawling 45 acre land atop the 'Silver Hills' on the western outskirts of Gobichettipalayam town, 40 Kms. west of Erode town. The institution enjoys the status of autonomy since 1987 in its functioning and curriculum planning. This allows flexibility to the various departments of the college to fine tune the required inputs, based on the dynamic changes in the industrial and employment environment, with its excellent infra-structural facilities. The college has the cutting edge in the dissemination of knowledge and development of skills of very high order.